Is it worth investing in Gold now?

Gold had a fantastic bull run during the current year (2009) and people started investing in this category apart from the normal Equity markets. I read an article in the Equitymasters, that the Gold's Bull run may continue in the future also. I earlier suggested that one should have Gold as part of their investment portfolio, as it will not let you down. The article is written by Porter Stansberry, chief of the leading US-based private publishing company, Stansberry & Associates Investment Research. That article gave various reasons, which is acceptable, for a bull run in Gold.

The key reason is that "it has future". With the Central banks busy printing currencies (lead by the US Fed), many experts now predict a return of Gold Standard. Porter himself has been a Gold Bull for a number of years. His current view is that "GOLD IS NOWHERE NEAR THE TOP". He believes this because the central bankers have began to buy gold during the last six months. Hence, he feels that the bull market for Gold has lot further to run.

My personal view on Gold is that it is a safe investment and gives a steady return, considering the fact that it has a ever-growing demand (both fashion, sentiments, government requirements etc.,). Have atleast 10%-15% of your investment in Gold. It can be either in the form of solid Gold or you can trade in the Gold Benchmark funds, which are traded in the stock exchanges.

All the best and happy savings for 2010 and beyond.

Cheers,
Gopal